This hat represents the mission behind Waymark Co.
A waymark is a sign that points people in the right direction. That is exactly what I hope this brand does. Waymark Co. was never created to bring attention to itself or to the person behind it—it was created to point people to Jesus Christ.
Every design, every message, and every conversation has the same purpose: to encourage people to look beyond this brand and toward the Savior. We are not the destination. We are simply a waymark, pointing people to Christ.
My prayer is that this hat starts meaningful conversations and reminds people that the greatest direction anyone can ever be pointed is toward Jesus Christ.
